On

Short Description of On

On Running was founded in January 2010 in Zurich, Switzerland by three friends and avid runners. The Swiss brand started when Caspar Coppetti, David Allemann, and Olivier Bernhard united over their shared love of running and dedication to helping runners worldwide meet their athletic needs. What makes On Running special is its unique approach to running shoes. Born in the Swiss Alps, On running shoes feature the first patented cushioning system, which is activated only when you need it - during the landing. This Swiss brand has grown incredibly fast since its launch. The so-called "On Clouds" won the ISPO Brand New Award just one month later. On Running production could begin. Today, On Running has become a global favorite among both professional athletes and everyday runners. Their innovative technology and sleek design make them stand out in the crowded running shoe market. Furthermore, the brand focuses on creating products that help runners perform better while feeling comfortable.

On Main Product Lines

Running Shoes:

• Daily Trainers - Cloud, Cloud 5, Cloudswift for everyday running comfort
• Tempo Shoes - Cloudflow and Cloud X for faster training sessions
• Racing Shoes (5K–Marathon) - Cloudflash and Cloudrush for competition performance
• Light Trail - Cloudventure series for moderate off-road terrain
• Ultra Distance - Cloudultra for long-distance trail adventures
• Marathon Shoes - Cloudeclipse and Cloudmonster for maximum cushioning
• Recovery Footwear - Cloud slides and recovery sandals for post-run comfort

Running Clothes:

• Shirts - Performance tees and long-sleeve technical shirts
• Singlets & Tank Tops - Lightweight racing and training tops
• Jackets - Weather-resistant running jackets with Swiss precision
• Shorts - Performance running shorts with secure storage
• Tights & Leggings - Compression and standard running tights
• Socks - Technical running socks engineered for comfort

Target Runners

• Road runners seeking premium cushioning and performance
• Trail runners who need versatile terrain capability
• Competitive athletes looking for racing advantages
• Recreational runners wanting Swiss-engineered comfort
• Urban runners who value style and functionality
• Marathon and ultra-distance runners requiring maximum support
• Beginner runners transitioning to serious training
• Professional athletes sponsored by the brand

Innovation / Unique Selling Points

On Running's signature CloudTec technology includes intelligent cushioning elements, made from lightweight Helion superfoam, and their supportive Speedboard. This Swiss-engineered system focuses on cushioning rather than correction. The CloudTec pods compress on impact then firm up for takeoff, creating a unique running sensation. Additionally, On has developed CloudTec Phase technology for even smoother transitions. The new LightSpray technology was developed, programmed and brought to product maturity in Zurich over four years by a multi-faceted team of some 20 On personnel. This revolutionary manufacturing process creates seamless uppers using robotic spray technology. Moreover, their Speedboard provides forward propulsion with every step. The brand also emphasizes sustainability through recycled materials and responsible manufacturing. On Running continues investing heavily in research and development at their Swiss headquarters.

Popularity / Market Presence

In 2019, the company held 40% of the running shoe market in Switzerland and 10% in Germany. As of 2020, On products were sold in 6,000 retailers in 55 countries; the United States was its biggest single market, where it accounted for 6.6% of the performance running shoe category in the United States. Globally, On is estimated to have 2% of the athletic footwear market. The brand has gained massive celebrity endorsement, notably when Dwayne "The Rock" Johnson made his iconic-but-controversial appearance in On shoes despite his sponsorship with Under Armour. Professional athletes across various sports choose On Running for training and competition. The brand has also become a favorite among fashion-conscious consumers who appreciate the sleek Swiss design. Furthermore, On Running sponsors elite athletes and running events worldwide. Their rapid growth has made them one of the fastest-growing sportswear brands globally.